Ever had the creeping feeling you shouldn’t be somewhere? That you’re under qualified, not suited to the task at hand, taking someone else’s place? You’ve accidentally convinced everyone that you’re right for the job – but it’s all been a massive mistake.
You’re probably suffering from Imposter Syndrome.
Read MoreOur modern world is full of more anxiety triggers than ever before. Constant notifications around the clock alert us to every piece of bad news; social media pressure can make us feel guilty for what we have achieved, and ashamed for what we haven’t.
Today, everything is accessible in our palm and it can feel impossible to switch off. When we were already worried about global climate change statistics or how we fall short of the lifestyles sold to us on social media - 2020 brought us a whole new set of challenges.
Read MoreIf your business is just starting, or has only enjoyed modest success thus far, your big dreams may seem unattainable. You may know where you want to be – but you have no idea how to get there. On a practical level, what can you do?
There’s no need to curb your business dreams just yet…
Read MorePicture this: your business is doing well but your client base is plateauing. You are entering the precarious stage which dictates whether your business excels into a major leading brand, or sinks as another failed hopeful trying to squeeze into a saturated market. How do you ensure your business progresses into the former category?
You need to take a look at your brand.
Read MoreDo I need a website for my business in 2020? Does anybody use them anymore? What benefits can I get from a website which social media won’t allow?
It may seem as though social media has surpassed the traditional website format as a means of communication with your audience – but websites have never been more vital.
Read MoreWhat does your brand say about you? You can probably already answer this as a business-owner. Or at least, you know what you want your brand to say about you. How do you know your perception of your business is translating to your audience?
The crucial link is content.
Read MoreThere’s simply no doubt about the importance of Digital Marketing. Now that you’ve set up a website for your business, announced your presence on Facebook and Instagram, you can put your feet up and allow your customers to find you, right? But there’s a crucial element missing.
I’m talking about Social Media Strategy.
Read MoreYou’ve got a vision, now what?
Your business idea is good-to go, or ticking along nicely. You know what your product or service is, who your perfect customer is, who your product appeals to, and what expanded audience you would like to target. You may even have your brand identity covered; logo, colour palette, tone of voice etc. You have invested in a high-flying all-singing-all-dancing website, it all looks great - but…
How do you start making the bigger vision for your business into a successful reality? Two words: Digital Marketing.
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