Picture this: your business is doing well but your client base is plateauing. You are entering the precarious stage which dictates whether your business excels into a major leading brand, or sinks as another failed hopeful trying to squeeze into a saturated market. How do you ensure your business progresses into the former category?
You need to take a look at your brand.
Read MoreYou’ve got a vision, now what?
Your business idea is good-to go, or ticking along nicely. You know what your product or service is, who your perfect customer is, who your product appeals to, and what expanded audience you would like to target. You may even have your brand identity covered; logo, colour palette, tone of voice etc. You have invested in a high-flying all-singing-all-dancing website, it all looks great - but…
How do you start making the bigger vision for your business into a successful reality? Two words: Digital Marketing.
Read More
